As your realtor, my goal is to sell your property for the most money within the most convenient timeline for you. Accomplishing this goal requires four important steps:
To help me achieve these 4 steps, I am backed by the power of Bosley Real Estate Ltd., a seasoned, full-service sales brokerage that has been selling homes in Toronto and surrounding neighbourhoods since 1928.
Bosley has the most highly accredited Management Team in Canada consisting of two former Presidents of the Canadian Real Estate Association (CREA), one former President of the Ontario Real Estate Association (OREA), three former Presidents of the Toronto Real Estate Board (TREB) and one former Chair of the Real Estate Council of Ontario (RECO).
Bosley also provides a professional support team, including a full-time corporate lawyer, a 24-hour appointment desk, a top real estate social media department, graphic designers, and web support.
Preparing Your Home
At least 60% of the work on a listing is completed prior to the property being exposed to the marketplace. Proper preparation maximizes your sale price and minimizes the time and inconvenience to you of having your property on the market.
If your property is clean, uncluttered, bright, and attractive, it is more likely to impress a potential buyer. I will arrange a professional staging consultation and work with you to create the desired ambiance. Read more about staging HERE.
Buyers tend to overemphasize flaws and overestimate the cost of repairs. Your efforts to prepare your home for sale can anticipate those objections and remove those potentially costly barriers and distractions.
To identify issues, I recommend doing a pre-listing home inspection. Read more about home inspections HERE. And if you would like to repair any issues or make any renovations, I can supply you with a list of reputable contractors.
When your home is ready, I will coordinate a professional photoshoot in order to create the best images and videos to market your property both in print and online.
Pricing Your Home
In order to be able to sell for the highest price, with the least inconvenience to you, and in the least amount of time, it is important to determine the right listing price for your property. This must be done taking into consideration the current market conditions.
First impressions are lasting. A house realistically priced and properly marketed from the beginning offers the best opportunity for you to sell quickly and obtain the best price.
When realtors preview a property, they are looking for a competitively priced property that will meet the needs of their prospective buyers. An overpriced property will have fewer showings, receive fewer offers, take longer to sell, and it will even contribute to the sale of other properties.
Overpricing costs the seller in terms of money, disappointment, and missed opportunities. If the price is too high relative to the competition, buyers may not even look at an otherwise attractive property.
Lastly, an overpriced property goes stale after the important first few weeks the home is new on the market and getting the most exposure. Then, when the price is adjusted later, the property is often overlooked.
Marketing Your Home
To ensure your listing is not overlooked, I will prepare a comprehensive marketing plan for your home that is designed to expose your property to the most potential buyers.
Local Marketing
Print marketing of high-quality brochures, photographs, and direct mail pieces.
Online marketing with a virtual tour, floor plans and video, posted both on MLS and on my personal and company websites and social media channels.
In person marketing through door knocking in your community, open house luncheons for buyers and local agents, and a “For Sale” sign on the property.
Global Marketing
A particular advantage that Bosley has over other Toronto real estate brokerages is that it is a member of the Leading Real Estate Companies of the World®, an elite association of top-level real estate firms. When your property is listed on our website locally, it is immediately promoted on LeadingRE.com, which is connected to websites of over 565 affiliated real estate firms in the world.
There are many foreign buyers and investors who are interested in purchasing in the Toronto area. This unique marketing opportunity provides you with greater property exposure, broader access to potential buyers, and more quality real estate connections on this continent and across the globe.
Getting an Offer and Beyond
With over 30 years’ experience in different real estate markets conditions, I bring the expertise, insight, and negotiation skills that maximize your chances of getting an acceptable offer.
An acceptable offer is not always just about price. Conditions, closing date, financial qualification of the buyer are all important aspects of the sales agreement.
Here is a roadmap of how I navigate the offer process:
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Conduct both agent and public open houses.
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Tell my buyer clients about your property.
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Immediately respond to inquiries & showing requests by realtors and the public.
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Follow up with all showings as part of a buyer discovery process.
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After receiving any offer, contact all “interested parties” in an attempt to procure multiple offers.
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Ensure the buyer is fully qualified to close on the property.
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Ensure all conditions are legally fulfilled in the allotted time frame.
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Coordinate the efficient transfer of contracts to both the buyer’s and seller’s lawyers.
When a satisfactory and firm sale has been achieved, I will continue to provide service through the post-purchase stage of the process, helping to coordinate purchasers’ visits, advise on closing costs, and guide you through any hiccups or bumps that may emerge before the property officially changes hands.
Should you desire, I can also provide referrals for lawyers, packers, movers, and contractors to ensure that your move is as stress free as possible.
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